Flyers are a printed matter with a simple message that is often used for marketing purposes. But how do you make a flyer that your target audience takes the time to read? Architect copy gives you a few tips to help along the way.
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Four steps to the best flyer
Flyers are an easy and relatively inexpensive way to spread your message, but how do you get the recipient to actually notice your flyer, read it, and finally act on it? Here are some tips.
WRITE A CLEAR FLYER HEADLINE
The title is one of the most important elements on the flyer to give an indication of its purpose. The title is there to entice the recipient to read the rest of the content.
Keep in mind that:
- write a clear headline in capital letters centered on the sheet of paper, the shorter the headline the better
- dare to use bold, uppercase and color that increase readability
- Do not make it too complicated, write a simple and clear title without complicated words or expressions.
WRITE EYE-CATCHING CONTENT
The content develops the headline and conveys the flyer’s main message. Here you combine body text with pictures and encourage the reader to find out more about your product.
Keep in mind that:
- write a preface that develops the headline
- go straight to the point, remove irrelevant information that makes your message difficult to understand
- make use of existing customers’ recommendations, be sure to include their full names and other necessary information to increase legitimacy
- focus on individual keywords and use capital letters, such as “NEW” and “FREE”
- use words like “you”, “you” and “you” to speak to the reader and make it more personal
- structure the content and use bulleted lists
- make use of fonts that are marked
- include your contact information so interested readers can easily get in touch with you.
USE PICTURES for Flyers
Text alone is not enough to attract attention but must be supplemented with one or more images.
Keep in mind that:
- use both images and text in combination to increase interest. Write text under each picture that explains what it is.
USE THE CORRECT PAPER for Flyers
Keep in mind that:
- the type of paper plays a big role in the feeling of the end product. If you use uncoated paper, it gets the feeling of being environmentally friendly, close to nature and possessing a certain rawness. With a coated paper, the end product gets a finish that is better suited for printing with a lot of images.